![]() ![]() This makes it nearly impossible for users to find your app. Organic app discovery is largely broken in large part due to the sheer number of apps in the stores. ![]() However, driving organic users at scale is no longer feasible for most apps. Organic users are usually considered the highest quality users in terms of ROI and LTV ( lifetime value). Or, in other words, if the download happens outside the attributable time frame, there is no way of knowing for sure if it resulted from an engagement with an ad and the install is considered organic. In addition, an install is also considered organic if a user views or clicks an ad, but downloads the app after the attribution window has closed. It’s important to note, in the context of measurement, it defines a situation where no user journey was attributed to a specific marketing effort. In contract to non-organic installs (which employ various techniques to try and get a user to download an app), organic installs describe downloads by users that discover apps by themselves through word-of-mouth, or through an app store keyword search. ![]() Organic installs are app downloads that occur without any direct effort by a marketer to acquire users via paid or owned media campaigns. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |